Custom RFM Segments
New Feature: Customizable RFM Filters
Users can now customize the ranges for RFM (Recency, Frequency, Monetary) filters to better fit their company's industry. This customization can be done directly from the customer view page via a dedicated button.
Automatic and Manual Push Notifications:
Users can specify auto-push notifications when customers move between segments. All nine default segments are available, but specific ones can be disabled as needed.
There is also an option to manually send push notifications to a specific segment, whether it is a custom segment or a predefined RFM segment.